Hersoid is once again flipping the switch and desperately trying to stay relevant. This time revisiting the logo from last year that was heavily influenced by and tied to the Shitface project.

The shitface inspired ‘Hersoid‘ was a capsule brand to tie in with the popular NFT project that launched two seasons in 2024.

The revised logo is a beefier handcrafted brand taking strong inspiration from the ‘Richard Clean’ and ‘Scripto’ fonts trawled from a free fonts website, that will themselves draw heavily on properly produced carefully crafted fonts by typography professionals. Everything is reduced to shit and costs nothing in the end…
The Hersoid 2025 brand looks like this:

Throughout the rebranding, the original Hersoid Roundel logo developed almost 20 years ago remains a mainstay of the hersoid brand:

New prints getting prepped for the print shop…
‘Baphomet’ series

First 5 bidders on the Mallow.art auction for the HERSOID DRiP ULTIMATE will receive this pNFT

Developed as a standalone project, Lounge Deaths (working title) explores themes familiar to Hersoid‘s previous work: Authority, truth, power and our impotence in challenging these abuses in modern society.

These pieces will be available soon in the print shop, and launching as unique NFTs on the Solana blockchain.

Text outlining the themes of a new body of paintings currently in production…

Truth, Authority and Power

How our reality is shaped by policies, strategies and ideas generated for the narrow benefit of the moneyed elites who control public opinion through mainstream media

In an era defined by the rapid dissemination of information and the ubiquitous influence of mass media, the concept of truth, has become increasingly subjugated to a non definitive and subjective phenomenon. Beneath the surface of public discourse lies a complex interplay of policies, strategies, and ideas that not only shape our perceptions and social norms but also dictate the very realities we inhabit.

**The Construction of Truth**

Truth, once thought to be an absolute and immutable concept, has evolved into a fluid entity in today’s world. In the realm of media and public discourse, truth is often constructed rather than discovered. Those in positions of authority, backed by powerful economic interests, dictate what is deemed factual and worthy of public attention. This control extends beyond mere censorship; it involves the strategic promotion of narratives that align with the agendas of certain elites and oligarchies.

This small cabal of influence is the moneyed elites who wield immense power through control of the media, politics and scientific research, manipulating narratives to serve their own interests. Truth, science and accepted wisdom have become a malleable commodity in the digital age. Media conglomerates, driven by profit motives, selectively amplify stories that align with their agendas while downplaying or omitting those that challenge their dominance.

In this constructed reality, the cabal plays a pivotal role as both gatekeeper and storyteller. Through selective reporting, framing, and agenda-setting, individuals or small elitist groups shape public perception and influence collective understanding. Issues that challenge the status quo or threaten the interests of the powerful are marginalized or altogether ignored, while those that serve to reinforce existing power structures are amplified and embellished.

Moreover, the proliferation of social media platforms has exacerbated this phenomenon. These platforms, driven by algorithms designed to maximize user engagement, thrive on polarizing content that generates clicks and views. This attention-driven business model incentivizes the dissemination of sensationalized information and ideological echo chambers, further fragmenting public discourse and eroding trust in traditional sources of authority.

**Authority and its Discontents**

Authority, traditionally vested in institutions meant to serve the public good, has increasingly been co-opted by economic elites. Political leaders, corporate entities, and influential individuals wield authority not only through formal channels but also through the manipulation of public opinion. By leveraging their economic clout to influence policy-making and media coverage, these elites perpetuate a cycle of power consolidation that marginalizes dissenting voices and perpetuates inequality.

Moreover, the erosion of trust in traditional sources of authority has led to the proliferation of alternative narratives and conspiracy theories. In an environment where skepticism reigns supreme, discerning truth from falsehood becomes a daunting task for the average citizen. This is exacerbated by unchecked spread of misinformation, amplified by social media algorithms that prioritize virality over accuracy.

Furthermore, artificial intelligence (AI) plays a pivotal role in perpetuating this cycle. AI-driven algorithms curate personalized content feeds based on user preferences and behaviors, reinforcing existing biases and limiting exposure to diverse viewpoints. This phenomenon, known as the “filter bubble,” contributes to the polarization of opinions and the erosion of shared realities, making it increasingly difficult to discern authentic truth from manipulated narratives, and to formulate any cohesive movement to challenge the controlling elites.

**The Power of the Moneyed Elites**

Through their control of corporate entities, financial institutions and media conglomerates, and with the ammunition of ideas and policies from sympathetic or politically aligned think-tanks, these elites dictate the terms of public discourse and shape societal norms to align with their interests. Policies crafted under the guise of promoting economic growth and social stability often serve to consolidate wealth and power among the elite, exacerbating socioeconomic inequalities and undermining democratic principles.

The concentration of media ownership in the hands of a few conglomerates further amplifies this imbalance of power. These entities not only dictate the agenda but also set the parameters of acceptable discourse, sidelining critical issues such as climate change, social justice, and economic inequality in favor of sensationalized content and trivial distractions.

Early morning walks, fierce vegetation growth and monkeys here in Jungle City. Another print from the HERSOID.com Kuala Lumpur studio is printed, packed and delivered complete with hand finishing embossing and signing.